Strategic Media in an AI World: A Guide for Professional and Active Communicators is a new open textbook from Open Textbooks @ UQ.
About the book
Written by Renée Mickelburgh, Jane Johnston and Thu Luong Le, Strategic Media in an AI World explores how strategic communicators can navigate today’s fast-changing media environment.
The book brings together foundational media relations skills, including storytelling, understanding journalists, media pitching, media releases and communication strategy, with emerging digital practices such as AI-assisted idea generation, analytics, content creation and social media engagement.
Strategic communication is changing quickly. Media managers and professional communicators now need to understand both human-centred relationship building, and the opportunities and challenges created by digital platforms and AI.
This textbook offers students and active communicators practical guidance, contemporary case studies and multimodal approaches to help them create, share and deliver strategic media assets in an increasingly crowded digital landscape.
Supporting open scholarship at UQ
Strategic Media in an AI World is made possible by the Library’s Open Textbooks @ UQ program. We support the adoption or creation of open educational resources, such as this open textbook, that are free for everyone.
