Writing for the web

Aims and objectives

This module will:

  • explain how to write for online audiences
  • explore different ways to produce online content

After completing this module, you will be able to:

  • write effectively for online platforms
  • implement techniques to make online content accessible to all
  • select appropriate online platforms to publish web content

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Module summary

 Your audience

  • Online users scan web content to quickly decide if it is relevant and useful
  • Think about your audience when you plan your content 

 Plan the structure

  • Put important information first and follow up with the background and details
  • Structure your content for easy scanning

 Write web content

  • Use plain language to make your content easy to understand
  • Try to match the reading level of your audience but remember that even experts prefer plain language

 Web accessibility

  • All users should be able to access, use and understand your web content
  • You can use techniques to make your content accessible, such as alternative text for images and correctly formatted tables.

 Make content findable

  • Your audience needs to be able to find your content
  • Put the keywords and phrases that your audience uses into the title, metadata and body of your content

 Publish web content

  • There are web building platforms available for writing and publishing your web content
  • You can use text editors and web development languages to create your web content

Duration:   Approximately 20 minutes


Graduate attributes

Knowledge and skills you can gain to contribute to your Graduate attributes:

Effective communication Effective communication

 Independence and creativity

 Ethical and social understanding


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