Aims and objectives
This module will:
- explain how to write for online audiences
- explore different ways to produce online content
After completing this module, you will be able to:
- write effectively for online platforms
- implement techniques to make online content accessible to all
- select appropriate online platforms to publish web content
7. Check your knowledge
Take the quiz
Check what you know and get a certificate if you pass!
UQ students and staff (UQ login required):
You are welcome to take the quiz without logging in:
Use the UQ login version if your course coordinator has asked you to complete this module. Your completion status may be shared with them.
Module summary
Your audience
- Online users scan web content to quickly decide if it is relevant and useful
- Think about your audience when you plan your content
Plan the structure
- Put important information first and follow up with the background and details
- Structure your content for easy scanning
Write web content
- Use plain language to make your content easy to understand
- Try to match the reading level of your audience but remember that even experts prefer plain language
Web accessibility
- All users should be able to access, use and understand your web content
- You can use techniques to make your content accessible, such as alternative text for images and correctly formatted tables.
Make content findable
- Your audience needs to be able to find your content
- Put the keywords and phrases that your audience uses into the title, metadata and body of your content
Publish web content
- There are web building platforms available for writing and publishing your web content
- You can use text editors and web development languages to create your web content
Duration: 
Approximately 20 minutes
Graduate attributes
Knowledge and skills you can gain to contribute to your Graduate attributes:
Effective communication
Independence and creativity
Ethical and social understanding
Check your knowledge
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