Social media

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Module summary

 Introduction to social media and your digital footprint

• Social media is the term for online communications that allow us to keep in touch with people and establish new networks
• Your digital footprint is a record of your interactions online

 Types of social media

• Different social media platforms have different purposes
• Social media platforms include photo and video sharing; microblogging and social networking sites

 Improve your online brand

• Marketing yourself using social media is called self-branding.
• You should choose your platform for promoting yourself carefully as not all platforms may be right for you

 Content creation and security

• When creating social media content focus on your audience and reasons for posting
• Remember to check your privacy settings to keep your content secure and respect others

 Social media for learning and teaching

• Many university courses use social media as a communication and collaboration tool for tutors and students
• There are good platforms for sharing ideas and best practice in a visual way

 Social media around the world

• Different platforms are used in different countries
• When communicating with friends and peers from around the world there are additional platforms to consider using