Finding and using media

Aims and Objectives

This module will:

  • show you how to source media (including images, video, and audio) for your assignments
  • help you to understand copyright and licencing obligations so that you can ethically reuse media.

After completing this module, you will be able to:

  • locate licenced and public domain materials
  • create appropriate attribution statements.

1. "No copyright infringement intended"

As a UQ student or employee, you may be asked to create a video, presentation, website, or blog. These projects contain multiple types of media (images, audio, animations, and video content). If you want to reuse someone else's creative work how can you do this ethically?

Technology makes it increasingly easy to obtain and manipulate content — to create mashups, remixes, and memes — how can you be sure you are respecting other people's rights as creators? In most cases a "No copyright infringement intended" disclaimer is not the answer.

Example of how original creative works can be "remixed".
Source: Michael Cramer CC Some Rights Reserved.

Algorithms can identify online copyright infringement

The major online platforms now use algorithmic means to identify works which potentially infringe copyright. A well-known example of this is YouTube's Content ID, which can automatically scan images, audio or video content uploaded onto the platform, and then notify copyright owners. Copyright owners can ask the platform to take down your content if it infringes their intellectual property rights.

 YouTube Content ID (YouTube, 3m9s)

Reusing content? What you should check first

Before you reuse someone else’s image, video or audio you should consider the:

  • copyright status of the item and whether any exemptions for use exist
  • licence conditions (if relevant)
  • moral rights of creators

Failing to consider these factors can negatively impact your project. For instance, if the project is for a university assignment, infringing copyright or failing to appropriately credit a source could mean you receive a lower mark or inadvertently commit plagiarism (plagiarism is a form of academic misconduct). In the workplace, the same behaviour could open you or your employer up to legal liability. A less severe consequence could be that your project receives a copyright take-down notice

Read the Atlantic Magazine's  When a 'Remix' Is Plain Ole Plagiarism. Think about how you would feel if your creative work was copied without your permission.

Duration:   Approximately 30 minutes

Graduate attributes

Knowledge and skills you can gain to contribute to your Graduate attributes:

 Critical judgement

  Ethical and social understanding

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