Aims and objectives

This module will:

  • explain eProfessionalism and how it will help you in the workplace
  • help you understand the difference between eProfessionalism and professionalism
  • explore the different facets of being an eProfessional
  • explore some of the legal, ethical and organisational constraints to recording and sharing images.

After completing this module, you will be able to:

  • know what is meant by eProfessionalism
  • build your online presence as an eProfessional
  • understand the legal, ethical and organisational rules around image-sharing.

3. Digital footprint

You may have heard the term digital footprint before, but do you know what it means? This short introduction from the Internet Society explains what your digital footprint is.

  Four reasons to care about your digital footprint (YouTube, 8m)

A key thing to remember about your digital footprint is that it is often there forever, even if you think you've deleted it. There are plenty of examples of celebrities who have deleted ill advised tweets after a backlash only to have screenshotted versions circulated. This is also true of websites. The Internet Archive Wayback Machine contains snapshots of a huge range of websites from the 1990s to the present so you can see how websites have changed over time.

It is best to assume that anything you post online is going to be permanent and public. A good rule of thumb is to ask yourself whether you would be happy with a future employer or your family members seeing the item you post. Your digital footprint can affect your employability. eRecruitment is becoming more prevalent with employers admitting to looking at a candidate's online profile before an interview. Your online presence or personal branding could affect the way a potential employer views you.

Email accounts for professional and personal use

It is good practice to have a separate email account specifically for professional use and making your personal accounts more private. Before setting up a professional email address, there are some things to consider:

  • Avoid nicknames or anything potentially unprofessional
  • You can use your own domain name or email hosting site
  • Use your UQ email for any UQ related activities while you are a UQ student.

Read Student perceptions of peer credibility based on email addresses . Have you considered how your current personal email may reflect on your professional image?

Social media and your eProfessional identity

Avoid the following on social media, such as Twitter or Facebook:

  • Posting provocative images, text or video that includes personal information or inappropriate or obscene material
  • Displaying posts of drug use or drinking
  • Writing blogs, tweets or posts of a discriminating nature relating to race, gender or gender identity, relationship status, age, impairment or religious beliefs as per Australia's anti-discrimination law
  • Showing links or images portraying criminal behaviour
  • Using false information about qualifications or previous employment

The Social Media module has information on using social media and specific information on improving your online brand.

Duration:   Approximately 35 minutes

Graduate attributes

Knowledge and skills you can gain to contribute to your Graduate attributes:

 Effective communication Effective communication

 Critical judgement

  Ethical and social understanding

Check your knowledge

Check what you know about this topic:

Take the quiz

Support at UQ

Access UQ services to assist you with personal or study-related issues.