Social media

Aims and objectives

This module will:

  • explore the digital footprint you leave online
  • explore different social media platforms and their uses.

After completing this module, you will be able to:

  • understand privacy concerns when using social media
  • use social media effectively to enhance learning and improve your online brand.

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Module summary

 Introduction to social media and your digital footprint

  • Social media is the term for online communications that allow us to keep in touch with people and establish new networks
  • Your digital footprint is a record of your interactions online

 Types of social media

  • Different social media platforms have different purposes
  • Social media platforms include photo and video sharing; microblogging and social networking sites

 Improve your online brand

  • Marketing yourself using social media is called self-branding.
  • You should choose your platform for promoting yourself carefully as not all platforms may be right for you

 Content creation and security

  • When creating social media content focus on your audience and reasons for posting
  • Remember to check your privacy settings to keep your content secure and respect others

 Social media for learning and teaching

  • Many university courses use social media as a communication and collaboration tool for tutors and students
  • There are good platforms for sharing ideas and best practice in a visual way

 Social media around the world

  • Different platforms are used in different countries
  • When communicating with friends and peers from around the world there are additional platforms to consider using

Duration:   Approximately 20 minutes

Graduate attributes

Knowledge and skills you can gain to contribute to your Graduate attributes:

Effective communication Effective communication

 Ethical and social understanding

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