4. Building online networks

There are social networks created specifically for professionals and businesses. Some advantages of creating a professional online account to compliment your resume include:

  • A strong professional brand
  • Visibility in an online recruitment world
  • Some sites provide access to daily feeds with relevant posts
  • Many online networks allow you to search and apply for jobs
  • You may be able to showcase your work through video, documents and other mediums
  • Often employers can look for you rather than you searching for a job


LinkedIn is a popular professional networking site that allows individuals and companies to establish a network. This enables you to follow or interact with people you work with, or are interested in collaborating with. Your LinkedIn profile is usually the first thing that appears in a Google search.

Successful job applicants that used a LinkedIn profile have some elements in common: 

  • 89% had a profile picture
  • 91% listed 5 or more skills
  • 81% had 10 or more endorsements
  • 82% participated in LinkedIn groups
Source: www.statista.com/statistics

The graph above shows which social media platforms are most successful at connecting you with potential employers. For example, 77% of people said that LinkedIn allowed them to connect with other professionals in their industry compared to 45% using Facebook and 37% using Twitter.

For additional information on how to create a LinkedIn account or the steps to update an existing account, we recommend the Learning LinkedIn courses available via UQ  LinkedIn Learning.

  Learning LinkedIn (LinkedIn Learning, 1h46m)

There are ways you can demonstrate your digital skills if the job description requires you to:

  • Provide and write content using collaborative online tools as part of an effective team -  think about a time you have used tools such as Google docs for group assignments, or the collaborative workspace tool in your ePortfolio?
  •  Demonstrate an effective capacity to target and write online content  - have you used online platforms such as Twitter or a blog to communicate with different audiences?
  • Capacity to evaluate and implement new applications - have you used polling software to gather information?
  • Demonstrate knowledge and benefits of using open source software - have you ever used programs like Python, Open Office or another open source software?